Freightliner today unveiled its new brand identity at the Multimodal exhibition at the NEC Birmingham.
Following parent company Genesee & Wyoming’s acquisition of Pentalver Transport last year, the businesses’ commercial teams now serve customers across three core platforms of Rail, Road and Terminals. “With this in mind, it now makes sense to align the Freightliner brand with that of G&W, providing consistency across the three platforms,” said G&W UK/Europe Region CEO Gary Long.
The new Freightliner logo is consistent with that of Pentalver and more than 120 G&W freight railroads in North America, Australia and Europe. The logo is included below and comes into immediate effect on the Freightliner website – www.Freightliner.co.uk.
Freightliner will shortly commence rebranding its intermodal and bulk rail freight terminals throughout the UK as well as its Freightliner Road Services trucks whilst taking a phased approach with other assets, including locomotives and wagons.
Along with the rebranding comes substantial investment in the businesses, primarily through a major transformation in technology. “This investment will drive further improvement in service performance and efficiency from a customer perspective and also facilitate future growth,” says Long. The effort includes developing IT solutions around planning and rostering, terminal operations management and terminal booking, as well as HR & Payroll and asset management globally.
The focus on continuously enhancing the overall safety culture, which has already achieved world-class performance since the G&W acquisition, will continue.